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With the Customized Marketing & Home search system, the
CENTURY 21 System averages a home
bought or sold every minute of the day. Is there any reason
why we can't sell yours?
Call me now for a meeting to discuss your needs and my
qualifications in more detail at
Cell: 781-844-8870 or Office: 781-848-6062 x12 |
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Are
you a customer or a client? |
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What
a buyer representative should do for you |
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Who
is a customer? |
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You'll
win with a buyer representative who will |
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Who
is a client? |
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Two
different objectives |
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Do
you want to be a customer or a client? |
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Lock
boxes and important facts |
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Who
is an agent? |
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We
supply peace of mind |
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What
is a dual agent? |
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Marketing
your home for quicker sale |
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Buyer
Representation |
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Why
MLS? |
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Are you a customer or a client? |
| When you choose to work with a real estate licensee,
he or she may or may not be "your" agent! An agent owes
certain duties to a client but has a different obligation to a
customer. You must know whether you are a customer or a client
of a licensee in a real estate transaction and that relationship
must be established and disclosed prior to beginning to work together.
You should discuss the following information with the real estate
licensee with whom you may work in order to make informed decisions.
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Who
is a customer? |
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Who is a client?
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| A customer is a person who seeks to buy or sell
real estate, but who does not establish an agency relationship
with a licensee and, therefore, is not represented by a licensee
as his or her agent. As a customer you cannot expect the licensee
to act as your agent or to negotiate on your behalf. A real estate
licensee can, however, provide valuable market information and
services to assist you as a customer. A licensee is also obligated
by law to treat customers honestly, to disclose known material
facts about the property and to promptly present all offers and
counteroffers. When selling or buying real estate, you may decide
you don't need your own agent. The licensee may be able to provide
you as a customer with all the information and assistance you
require to successfully complete a transaction. However, if you
are a customer, the licensee's primary loyalty is not to you.
It is to his or her client. The agent must convey all known information
to his or her client, such as a seller's urgency to move if he
or she represents a buyer/client or a buyer's willingness to increase
an offer if he or she represents a seller/client. |
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A client is a person who establishes an agency
relationship with and agrees to be represented by an agent in
a real estate transaction. A seller becomes a client of a real
estate company by signing a formal listing agreement with a licensee
associated with a company. Prior to any transaction this agreement
must be in writing and must clearly establish the terms of the
agreement and the obligations of both the seller and the licensee/company
who becomes the agent for the seller. A buyer becomes a client
of a real estate company by signing a formal buyer agency agreement
with a licensee associated with a company. Prior to any transaction
this agreement must be in writing and must clearly establish the
terms of the agreement and the obligations of both the buyer and
the licensee/company who becomes the agent for the buyer. |
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Do
you want to be a customer or a client? |
| Do you want only to receive information and
assistance (customer) or to be represented (client)! To understand
your options, discuss this with the real estate licensee with
whom you are working. It is important to you and the licensee
that your working relationship with the licensee he established
and acknowledged and that you are aware of the services you will
be provided. At your discretion, it may be advisable for you to
obtain legal or other professional advice, which you feel necessary
to protect your own interest. The signing of the acknowledgment
of relationship disclosure does not alone create agency obligations
(See Who is a Client?). |
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Who is an agent? |
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What is a dual agent? |
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An agent is the licensee who by mutual agreement
will act on your direction and represent your interest above all
others in a real estate transaction. Once an agency relationship
is created, the broker-in-charge of the company is considered
to be the agent of the client, and all licensees with the company
become sub-agents of the broker-in-charge representing that same
client. Acting on your behalf, your agent will negotiate for you
the best price and terms in a real estate transaction. Your agent
owes utmost loyalty to you, the client, and must pass on to you
any information he or she knows which might influence your decision
to buy or sell. You can rely on your agent to preserve confidential
information provided by you. You can expect to receive timely
accounting of money or property related to and received during
your relationship with your agent.
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In certain situations, a licensee acts as an
agent for and may represent the buyer and seller in the same transaction
provided each has consented in writing prior to the transaction.
This is called dual agency since one agent represents both parties
and both remain clients of the company. The possibility and consequences
of such an occurrence must be explained to you by the licensee.
Working with a dual agent is not the same as having your own exclusive
agent! For instance, when representing both a buyer and a seller.
The dual agent must not disclose to one party confidential information
obtained from the other party. Also, a dual agent may not be the
advocate for either party and cannot negotiate for nor advise
either as to price or terms. It is important that you discuss
dual agency with the licensee in order to understand the limits
of representation, which a dual agent can provide. If requested
by licensee, you must determine whether or not you would be willing
to modify your established agency relationship and give your consent.
Thereby agreeing to limited representation by your agent. |
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| BUYER REPRESENTATION, NOW,
EVERYONE'S A WINNER |
| Buying a home may be the biggest investment
you will ever make. So you should be as prepared as possible,
ready for anything, with a trusted professional on your side.
And that's where a CENTURY 21 Buyer Representative can be a very
valuable ally, ready to serve your best interests. Negotiate the
best terms. Provide you with the necessary information to make
the best decisions. |
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| Two different objectives |
| In the past, real estate agent served primary
the home seller, acting as a subagent of the listing broker while
working with the buyer to help the buyer find a home. This meant
that the agent was legally bound to obtain the best terms and
price for the seller. But now, as a Buyer Representative, Your
CENTURY 21 Broker will work for you.
the buyer. so that your best interests will be represented The
CENTURY 21 SYSTEM is the leader in
the real-estate industry wan we understand your needs as a buyer.
Now you can feel secure knowing that professionals with our recognized
expertise are here for you. |
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| What a buyer representative
should do for you: |
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You'll
win with a buyer representative who will: |
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-Provide all the information needed to help you make an educated
decision.
-Use unique CENTURY 21 technology tools to help you find the
right location and home.
-Help you evaluate specific properties.
-Help you determine fair market value.
-Work with you to develop negotiating strategies specific to
the property and the seller.
-Assist you in determining the most favorable price and terms
to offer.
-Assist you in closing the transaction.
-Provide access to the full range of services available through
he CENTURY 21 system.
-Make available to you the full-service shopping convenience
of home related products and services through our exclusive
Preferred Alliance Program.
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-Be loyal and act in your best interest.
-Keep information about your negotiation strategies
confidential.
-Advise you in negotiating the best price and terms.
-Use state of the art technology tools to help you find the
right home.
-Disclose information to you about the property and/or
seller's motivation within legal-guidelines.
-Help you make informed decisions. |
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We supply peace of
mind...and much, much more. |
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As a homeowner, you want to quickly sell your
home at the highest price but not at the cost of sacrificing security
and privacy. Our Lock Box and Electronic Showing system can enhance the marketing
of your home while providing the peace of mind you're looking
for.
In order to make sure you never miss an
opportunity to show your property for sale, your property will be
showings will be overseen by MA-PASS for your convenience.
We
verify that the agent requesting to show your property is a
licensed real estate professional before we allow them to show
your property and try our best to make sure that the experience of
selling your home is as painless as possible.
When an appointment is set through MA-PASS,
they will call you and tell you the name of the agent requesting
the showing, the office they represent, and the date and time of
the showing. Then you tell us if the appointment is good FOR
YOU. If it is not, MA-PASS cancels the appointment and
contacts the agent showing your property to reschedule the
appointment.
If we can’t speak to you directly, we will leave
you a message and a callback number for you to call if an
appointment needs to be cancelled for any reason
If you desire, you can have web access to
restrict and review your showing calendar. 24 hrs/day
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| Lock Boxes and Important
Facts you should know |
CENTURY 21 Professionals
recommends using a KeyBox system from
Supra. Fact is, 95% of all real estate professionals use the
lockbox system. As your listing agent I can tell you, the more
exposure your home has, the easier it is for cooperating
agents to view it with their buyers, the better the
position the home, resulting in quicker, more profitable sales
opportunities !
Real estate professional understands that your home is likely
your most valuable asset. Participating with an organized Multiple
Listing Service provides the most opportunities for the
right buyer to quickly find your home.
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Marketing your home
for quicker sale |
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Multiple Listing Service
As a CENTURY 21
Professional and MLS Member, I can't imagine why a seller wouldn't
want immediate exposure to more than 30,000 real estate agents
and their buyers? Participating with an organized Multiple Listing
Service provides the most opportunities for the right buyer to
quickly find your home.
MLS Property Information Network, Inc. is the largest multiple
listing service in New England, and one of the top 10 in the nation,
offering:
- Instant access to more than 65,000 active listings
- New H3 Technology provides your home exposure
to over 175,000 buyers via reverse prospecting
- More than 30,000 real estate professionals working together
- Listings updated daily to Realtor.com®
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