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With the Customized
Marketing & Home search system, the CENTURY 21
System averages a home bought or sold every minute of the day. Is there any
reason why we can't sell yours?
Call me now for a meeting to discuss your needs and my qualifications in
more detail at
Cell: 781-844-8870 or Office: 781-848-6062 x12 |
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Are you a customer or a client? |
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When you choose to work with a real estate
licensee, he or she may or may not be "your" agent! An agent owes certain
duties to a client but has a different obligation to a customer. You must
know whether you are a customer or a client of a licensee in a real estate
transaction and that relationship must be established and disclosed prior to
beginning to work together. You should discuss the following information
with the real estate licensee with whom you may work in order to make
informed decisions. |
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Who is a customer?
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Who is a client?
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A customer is a person who seeks to buy or
sell real estate, but who does not establish an agency relationship with a
licensee and, therefore, is not represented by a licensee as his or her
agent. As a customer you cannot expect the licensee to act as your agent or
to negotiate on your behalf. A real estate licensee can, however, provide
valuable market information and services to assist you as a customer. A
licensee is also obligated by law to treat customers honestly, to disclose
known material facts about the property and to promptly present all offers
and counteroffers. When selling or buying real estate, you may decide you
don't need your own agent. The licensee may be able to provide you as a
customer with all the information and assistance you require to successfully
complete a transaction. However, if you are a customer, the licensee's
primary loyalty is not to you. It is to his or her client. The agent must
convey all known information to his or her client, such as a seller's
urgency to move if he or she represents a buyer/client or a buyer's
willingness to increase an offer if he or she represents a seller/client.
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A client is a person who establishes an agency
relationship with and agrees to be represented by an agent in a real estate
transaction. A seller becomes a client of a real estate company by signing a
formal listing agreement with a licensee associated with a company. Prior to
any transaction this agreement must be in writing and must clearly establish
the terms of the agreement and the obligations of both the seller and the
licensee/company who becomes the agent for the seller. A buyer becomes a
client of a real estate company by signing a formal buyer agency agreement
with a licensee associated with a company. Prior to any transaction this
agreement must be in writing and must clearly establish the terms of the
agreement and the obligations of both the buyer and the licensee/company who
becomes the agent for the buyer. |
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Do you want to be a
customer or a client? |
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Do you want only to receive information and
assistance (customer) or to be represented (client)! To understand your
options, discuss this with the real estate licensee with whom you are
working. It is important to you and the licensee that your working
relationship with the licensee he established and acknowledged and that you
are aware of the services you will be provided. At your discretion, it may
be advisable for you to obtain legal or other professional advice, which you
feel necessary to protect your own interest. The signing of the
acknowledgment of relationship disclosure does not alone create agency
obligations (See Who is a Client?). |
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Who is an agent? |
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What is a dual agent? |
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An agent is the licensee who by mutual
agreement will act on your direction and represent your interest above all
others in a real estate transaction. Once an agency relationship is created,
the broker-in-charge of the company is considered to be the agent of the
client, and all licensees with the company become sub-agents of the
broker-in-charge representing that same client. Acting on your behalf, your
agent will negotiate for you the best price and terms in a real estate
transaction. Your agent owes utmost loyalty to you, the client, and must
pass on to you any information he or she knows which might influence your
decision to buy or sell. You can rely on your agent to preserve confidential
information provided by you. You can expect to receive timely accounting of
money or property related to and received during your relationship with your
agent.
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In certain situations, a licensee acts as an
agent for and may represent the buyer and seller in the same transaction
provided each has consented in writing prior to the transaction. This is
called dual agency since one agent represents both parties and both remain
clients of the company. The possibility and consequences of such an
occurrence must be explained to you by the licensee. Working with a dual
agent is not the same as having your own exclusive agent! For instance, when
representing both a buyer and a seller. The dual agent must not disclose to
one party confidential information obtained from the other party. Also, a
dual agent may not be the advocate for either party and cannot negotiate for
nor advise either as to price or terms. It is important that you discuss
dual agency with the licensee in order to understand the limits of
representation, which a dual agent can provide. If requested by licensee,
you must determine whether or not you would be willing to modify your
established agency relationship and give your consent. Thereby agreeing to
limited representation by your agent. |
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BUYER REPRESENTATION, NOW,
EVERYONE'S A WINNER |
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Buying a home may be the biggest investment
you will ever make. So you should be as prepared as possible, ready for
anything, with a trusted professional on your side. And that's where a
CENTURY 21 Buyer Representative can be a very valuable ally, ready to serve
your best interests. Negotiate the best terms. Provide you with the
necessary information to make the best decisions. |
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Two different objectives |
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In the past, real estate agent served primary
the home seller, acting as a subagent of the listing broker while working
with the buyer to help the buyer find a home. This meant that the agent was
legally bound to obtain the best terms and price for the seller. But now, as
a Buyer Representative, Your CENTURY 21 Broker
will work for you. the buyer. so that your best interests will be
represented The CENTURY 21 SYSTEM is the leader
in the real-estate industry wan we understand your needs as a buyer. Now you
can feel secure knowing that professionals with our recognized expertise are
here for you. |
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What a buyer representative
should do for you: |
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You'll win with a buyer representative who will: |
-Provide all the information needed to help
you make an educated decision.
-Use unique CENTURY 21 technology tools to help you find the right location
and home.
-Help you evaluate specific properties.
-Help you determine fair market value.
-Work with you to develop negotiating strategies specific to the property
and the seller.
-Assist you in determining the most favorable price and terms to offer.
-Assist you in closing the transaction.
-Provide access to the full range of services available through the CENTURY
21 system.
-Make available to you the full-service shopping convenience of home related
products and services through our exclusive Preferred Alliance Program. |
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-Be loyal and act in your best interest.
-Keep information about your negotiation strategies confidential.
-Advise you in negotiating the best price and terms.
-Use state of the art technology tools to help you find the right home.
-Disclose information to you about the property and/or seller's motivation
within legal-guidelines.
-Help you make informed decisions.
Interested knowing more about the Home Buying Process?
Just
email me and ask for
my complete guide "the HOME BUYING PROCESS FOR THE BUYER" |
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We supply peace of mind...and
much, much more. |
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As a homeowner, you want to quickly sell
your home at the highest price but not at the cost of sacrificing security
and privacy. Our Lock Box and Electronic Showing system can enhance the
marketing of your home while providing the peace of mind you're looking for.
In order to make sure you never miss an opportunity to
show your property for sale, your property will be showings will be overseen
by MA-PASS for your convenience.
We verify that
the agent requesting to show your property is a licensed real estate
professional before we allow them to show your property and try our best to
make sure that the experience of selling your home is as painless as
possible.
When an appointment is set through
MA-PASS, they
will call you and tell you the name of the agent requesting the showing, the
office they represent, and the date and time of the showing. Then you tell
us if the appointment is good FOR YOU. If it is not,
MA-PASS cancels
the appointment and contacts the agent showing your property to reschedule
the appointment.
If we can’t speak to you directly, we will leave you a
message and a callback number for you to call if an appointment needs to be
cancelled for any reason.
Imagine handling the scheduling of ALL your showing via email or the web. If
you can't be disturbed at work with calls to confirm/deny showings, we can
set it up so that all your appointments are sent to you electronically. You
never have to pick up the phone.
If you desire, you can have web access to restrict and
review your very own showing calendar. 24 hrs/day |
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Lock Boxes and Important
Facts you should know |
CENTURY 21 Professionals recommends using a KeyBox system from
Supra. Fact is, 95% of all real estate professionals use the lockbox
system. As your listing agent I can tell you, the more exposure your
home has, the easier it is for cooperating agents to view it with their
buyers, the better the position the home, resulting in quicker, more
profitable sales opportunities !
Real estate professional
understands that your home is likely your most valuable asset.
Participating with an organized Multiple Listing Service provides
the most opportunities for the right buyer to quickly find your home.
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Marketing your home for
quicker sale |
Multiple Listing
Service
As a CENTURY 21 Professional and MLS Member, I
can't imagine why a seller wouldn't want immediate exposure to more than
30,000 real estate agents and their buyers? Participating with an organized
Multiple Listing Service provides the most opportunities for the right buyer
to quickly find your home.
MLS Property Information Network, Inc. is the largest multiple listing
service in New England, and one of the top 10 in the nation, offering:
- Instant access to more than 65,000
active listings
- New H3 Technology provides your home exposure to over
175,000 buyers via reverse prospecting
- More than 30,000 real estate
professionals working together
- Listings updated daily to
Realtor.com®
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